Eric Pires
Creative Tech, Innovation & Digital Strategy
Global creative and brand leader with 15+ years of experience driving strategy and cultural impact. I create bold campaigns, build strategic partnerships, and craft brand stories that resonate worldwide. My work bridges creativity and business growth, with cross-industry expertise spanning fashion, art, music, sports, technology, and media—using culture to connect, inspire, and move brands forward.
20+ years of experience in digital, tech and communication.
15 years of experience in Luxury at Balenciaga, under 4 different Creative Directors.
Great curiosity and strong competence in Communication, Strategy, New Business and Innovation.
Excellent ability in oral and written communication, in French, English and Swedish.
Comfortable with all levels of seniority, from operational teams to top executives.
Able to create strategic initiatives, lead projects, understand stakeholder needs, establish clear decision-making processes.